Marmite launches interactive ‘love or hate’ bus shelter
Marmite has unveiled special outdoor advertising as part of its sponsorship of the Oxford Street Christmas Lights. Consumers are invited to take pictures, depicting their love or hate of the spread,...
View ArticleAnn Summers launches raunchy Christmas adverts
Ann Summers is spicing up Christmas with the launch of a series of raunchy festive adverts. The adverts, which will be aired after the watershed and online, are designed to remind people that Christmas...
View ArticleWarburtons launches £16m breakfast campaign
Warburtons has doubled its 2012 marketing spend to almost £16m with the launch of its ‘from our family to yours’ campaign. The campaign, which is its biggest investment to date, aims to promote...
View ArticleVisit Wales Ad Campaign Targets Over 45s
Visit Wales is using real Welsh Couples to target over 45s in its new tourism advertising campaign. The latest instalment of ‘This is Wales’ sees Welsh people talking about their favourite Welsh...
View ArticleBarclays launches new TV advertising campaign
Barclays new advertising campaign, ‘You-shaped banking’, focuses on the financing needs of family life. The new TV advert follows a father as he tries to keep up with his daughter’s material wishes as...
View ArticleThreat to Radio Advertising Costs Following Global Radio Deal
Advertisers in the East Midlands have been warned about possible price rises after Global Radio acquired rival GMG Radio for £70 million. However, those advertisers who use agencies for media planning...
View ArticleFoster’s celebrates its 125th beer-thday with new ad campaign
Foster’s is marking its 125th anniversary with a celebratory advertising campaign across TV, outdoor, digital and social media channels. The popular Australian lager was founded in Melbourne in 1888,...
View ArticleProduct Placement On The Rise as Marketers Seek On-Screen Appearances
The appeal of product placement to brands has been reinforced by latest industry figures, which show global spending increased 11.7% in 2012 to $8.25 billion. Although the USA dominates with over half...
View ArticleChannel 4 to screen entire ad break in French
Channel 4 viewers this weekend are in for a surprise, as the broadcaster is set to run an ad break entirely in the French language. The stunt coincides with the UK premiere of Les Revenants, the cult...
View ArticleDigital screens outside Tesco stores offer new opportunities for outdoor...
Advertisers will have increased opportunities to target Tesco shoppers on new digital screens, which will be erected outside 400 of the retailer’s UK stores. The screens will be linked to the latest...
View ArticleVisit Wales Ad Campaign Targets Over 45s
Visit Wales is using real Welsh Couples to target over 45s in its new tourism advertising campaign. The latest instalment of ‘This is Wales’ sees Welsh people talking about their favourite Welsh...
View ArticleBarclays launches new TV advertising campaign
Barclays new advertising campaign, ‘You-shaped banking’, focuses on the financing needs of family life. The new TV advert follows a father as he tries to keep up with his daughter’s material wishes as...
View ArticleThreat to Radio Advertising Costs Following Global Radio Deal
Advertisers in the East Midlands have been warned about possible price rises after Global Radio acquired rival GMG Radio for £70 million. However, those advertisers who use agencies for media planning...
View ArticleFoster’s celebrates its 125th beer-thday with new ad campaign
Foster’s is marking its 125th anniversary with a celebratory advertising campaign across TV, outdoor, digital and social media channels. The popular Australian lager was founded in Melbourne in 1888,...
View ArticleProduct Placement On The Rise as Marketers Seek On-Screen Appearances
The appeal of product placement to brands has been reinforced by latest industry figures, which show global spending increased 11.7% in 2012 to $8.25 billion. Although the USA dominates with over half...
View ArticleChannel 4 to screen entire ad break in French
Channel 4 viewers this weekend are in for a surprise, as the broadcaster is set to run an ad break entirely in the French language. The stunt coincides with the UK premiere of Les Revenants, the cult...
View ArticleDigital screens outside Tesco stores offer new opportunities for outdoor...
Advertisers will have increased opportunities to target Tesco shoppers on new digital screens, which will be erected outside 400 of the retailer’s UK stores. The screens will be linked to the latest...
View ArticleNottingham Building Society agrees six-figure deal with Gem 106’s Sam & Amy show
The Nottingham Building Society has signed a deal for a 16-month sponsorship of Midlands’ radio station Gem 106’s, owned by Orion Media. The sponsorship of the Sam & Amy breakfast show has been...
View ArticleDCM study claims cinema ads offer more brand retention than TV
Research released from Digital Cinema Media (DCM) and Hall & Partners has suggested that cinemagoers are more likely to recall ads they see on the big screen than those they see on TV. A study of...
View ArticleThe animals are out for Christmas to support McVitie’s
Biscuit brand McVities has launched a Christmas TV advert – its first in more than 30 years – to promote its Victoria selection box. The £1m ad features a family who open the biscuit box only to be...
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